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The difference between marketing and branding

Anyone who has been in business for any amount of time knows it isn’t enough to simply file for an LLC and open your doors.

Alli Beck

Five common branding myths

I was about 7 years old when my mom told me about the bed monster.

Alli Beck

Side parts, skinny jeans and logos

The other day I was scrolling through social media when something stopped me in my tracks.

Alli Beck

Behind the scenes of my first launch

I learned how to ski when I was about 8 years old. By the time I was in high school, skiing felt second nature.

Alli Beck

What difference does 3 percent make?

When I was working for a nonprofit, I was at a training with a team I was a part of. The instructor was talking about a 3 percent change.

Alli Beck

Introducing the Brand Podium Workshop

Have you ever met someone at a Halloween party and then run into them later somewhere else?

Alli Beck

What branding is NOT

Imagine you wanted to make soup for dinner. If you throw some potatoes in a pot and turn the burner on, you will just end up smoke.

Alli Beck

Why you should use professional photos on your website

Our phones have made us all photographers, haven’t they? I don’t know about you, but I’m at like 523,042 pictures of my two-year-old.

Alli Beck

10 color palettes you can steal for your brand

Color is an important, but sometimes underestimated part of branding. It creates a feel and style to your brand.

Alli Beck

Do these things before creating a website for your business

By now, we all know that the Internet is not going anywhere and we are only going to see it expand.

Alli Beck

The dangers of premade logos

Those cute premade logos in Canva are just so tempting, aren’t they? Just slap your name on that little leaf and bam! You have a logo.

Alli Beck

Why branding matters

Have you ever noticed that all of the stock and social media photos businesses post of computers are of Macs?

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