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What the png? A simple guide to image file types

You know that file forms are not created or used equally. But is is tricky to know what to use for what and why.

Logo trends to avoid in 2020

Do you all remember snap bracelets? How about wearing two layers of socks that you bunched down around your ankles? My favorite was ...

Alli Beck

How a little planning can help your brand

My husband and I are celebrating our fourth anniversary tomorrow. My mom is coming to watch her for two whole nights ..

Alli Beck

What sanding a deck can teach you about growing a business

Turns out there are some striking similarities between sanding a deck and growing a business.

Alli Beck

8 free or cheap online resources for small business owners

As a small business owner, you find your eyes on the bottom line a lot even while still trying to grow.

Alli Beck

A guide to choosing the right colors for your brand

My husband and I were trying through town recently when he said to me, "Have you ever noticed that all the fast food restaurants' signs are

Alli Beck

Why your website copy is crucial

Many people ignore their content and slap in a random paragraph here and there. The thing is, your content is one of the most crucial compon

Alli Beck

How to make your social media content go further

When I started managing social media for an organization I use to work for, it felt like feeding a voracious beast that was hungry every 20

Alli Beck

How to make your website your 24-hour salesperson

Simply having a website doesn't mean it is selling your business. There are some key ways you can put your website to work, even when yo

Alli Beck

Three things you can do right now to improve your brand

You don't have to do an overhaul to your brand to make some improvements that will draw in the customers you want.

Alli Beck

Why branding matters

A brand is more than a logo. It's more than just a website. It is the core identity of who you are as a business. It shows people what y

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