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What difference does 3 percent make?

Years ago when I was working for a nonprofit, I was at a training with a team I was a part of. I remember the instructor talking about a ...

Alli Beck

Introducing the Brand Podium Workshop

Have you ever met someone at a Halloween party and then run into them later somewhere else?

Allie Marsh

Create a New Habit for 2021: Meal Planning 101

“What’s for dinner Allie?” “What are we having for lunch?”

Alli Beck

What branding is NOT

Imagine you wanted to make soup for dinner. If you throw some potatoes in a pot and turn the burner on, you will just end up smoke.

Alli Beck

Why you should use professional photos on your website

Our phones have made us all photographers, haven’t they? I don’t know about you, but I’m at like 523,042 pictures of my two-year-old.

Alli Beck

10 color palettes you can steal for your brand

Color is an important, but sometimes underestimated part of branding. It creates a feel and style to your brand.

Alli Beck

Three things you should do before creating a website for your business

By now, we all know that the Internet is not going anywhere and we are only going to see it expand.

Sarah Leigh Day

How to wow your clients with your process

You know the saying “You should never meet your heroes…”?

Alli Beck

Part 3: What website platform is right for you? Squarespace

By all accounts, Squarespace seems like the perfect platform.

Alli Beck

Part 2: Which website platform is right for your business. Wix

If Wix wasn’t valued at almost $15 billion, I would almost feel sorry for them.

Alli Beck

Part 1: What website platform is right for you? Wordpress.

Website developers and designers are very opinionated about this question. Many will tell you Wordpress is the only answer.

Alli Beck

5 business and marketing podcasts I can't get enough of

I don't know about you, but I love podcasts. Audio is such a versatile form of entertainment and a great method of learning.

Alli Beck

The dangers of premade logos

Those cute premade logos in Canva are just so tempting, aren’t they? Just slap your name on that little leaf and bam! You have a logo.

Alli Beck

What the png? A simple guide to image file types

You know that file forms are not created or used equally. But is is tricky to know what to use for what and why.

Alli Beck

Logo trends to avoid in 2020

Do you all remember snap bracelets? How about wearing two layers of socks that you bunched down around your ankles? My favorite was ...

Alli Beck

How a little planning can help your brand

My husband and I are celebrating our fourth anniversary tomorrow. My mom is coming to watch her for two whole nights ..

Alli Beck

What sanding a deck can teach you about growing a business

Turns out there are some striking similarities between sanding a deck and growing a business.

Alli Beck

8 free or cheap online resources for small business owners

As a small business owner, you find your eyes on the bottom line a lot even while still trying to grow.

Alli Beck

A guide to choosing the right colors for your brand

My husband and I were trying through town recently when he said to me, "Have you ever noticed that all the fast food restaurants' signs are

Alli Beck

Why your website copy is crucial

Many people ignore their content and slap in a random paragraph here and there. The thing is, your content is one of the most crucial compon

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