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The difference between marketing and branding

Anyone who has been in business for any amount of time knows it isn’t enough to simply file for an LLC and open your doors.

Alli Beck

Five common branding myths

I was about 7 years old when my mom told me about the bed monster.

Alli Beck

How fear can hold us back in business

I was probably about nine years old when I entered a public locker room after gymnastics.

Alli Beck

Three things you didn't know you could do in Canva

Sometimes having a social media account for your business feels like feeding a monster that is never satisfied.

Alli Beck

Side parts, skinny jeans and logos

The other day I was scrolling through social media when something stopped me in my tracks.

Alli Beck

3 tricks to help your website convert better

I had the privilege recently of appearing on the This Mama Means Business podcast by Kylie Kelly.

Alli Beck

How to make sure your website isn't driving people crazy

There is a gas station in my town I dread going to. I am not joking, here is what happens every single time I get gas there:

Alli Beck

Behind the scenes of my first launch

I learned how to ski when I was about 8 years old. By the time I was in high school, skiing felt second nature.

Alli Beck

What difference does 3 percent make?

When I was working for a nonprofit, I was at a training with a team I was a part of. The instructor was talking about a 3 percent change.

Alli Beck

Introducing the Brand Podium Workshop

Have you ever met someone at a Halloween party and then run into them later somewhere else?

Allie Marsh

Create a New Habit for 2021: Meal Planning 101

“What’s for dinner Allie?” “What are we having for lunch?”

Alli Beck

What branding is NOT

Imagine you wanted to make soup for dinner. If you throw some potatoes in a pot and turn the burner on, you will just end up smoke.

Alli Beck

Why you should use professional photos on your website

Our phones have made us all photographers, haven’t they? I don’t know about you, but I’m at like 523,042 pictures of my two-year-old.

Alli Beck

10 color palettes you can steal for your brand

Color is an important, but sometimes underestimated part of branding. It creates a feel and style to your brand.

Alli Beck

Do these things before creating a website for your business

By now, we all know that the Internet is not going anywhere and we are only going to see it expand.

Sarah Leigh Day

How to wow your clients with your process

You know the saying “You should never meet your heroes…”?

Alli Beck

Part 3: What website platform is right for you? Squarespace

By all accounts, Squarespace seems like the perfect platform.

Alli Beck

Part 2: Which website platform is right for your business. Wix

If Wix wasn’t valued at almost $15 billion, I would almost feel sorry for them.

Alli Beck

Part 1: What website platform is right for you? Wordpress.

Website developers and designers are very opinionated about this question. Many will tell you Wordpress is the only answer.

Alli Beck

5 business and marketing podcasts I can't get enough of

I don't know about you, but I love podcasts. Audio is such a versatile form of entertainment and a great method of learning.

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