FAQ
Answers to commonly asked questions about the specifics of how I work.
You've got questions:
Have a pressing question you need answered before booking? Below is a list of the most common questions I get. If for some reason you don’t see your question, just reach out and here and we can talk through it.
I love this, but I’m not sure I can afford it. I get it. Investing in your brand and website is a big decision. But here’s the thing: you will likely pay for a website in some way. Either it is in lost clients, because your existing site is confusing or not designed to convert. Or it is as an investment that will have a many-fold return. A well-designed, strategic brand and website pays for itself by positioning you as the go-to choice for your ideal clients. For any business serious about growth, this is a crucial investment.
How do I know that my site will get the ROI you talk about? You have already built a business that has reached a level of success. What makes you think fine tuning your online process won't have an ROI? There are certain design, sales, and strategy principals when put to play, work for any service-based business. Many of these occur at a detailed level. I am specialized in recognizing those elements and putting them together for my clients. That said, once we conclude our work together, it’s your job to get it out there. If you don’t bring traffic, that ROI might not occur. I provide a guide to help you do that well. I have seen clients do well with even low levels of traffic. The type of client I work with tends to be ambitious and all-in on making their business work. So they do the marketing needed for them. Even if it’s not perfect, it grows their business. I have seen again and again that a cohesive brand and strategic website make marketing much easier and help book more clients faster.
What if I don’t like what you design? This is a collaboration, not a Fixer-Upper-style reveal. My process includes strategic brand direction, mood boards, and revisions, so you’re involved every step of the way. I understand that design is subjective. Everyone has different styles and tastes. Because of this, it's important on the front end that I fully understand your vision for your brand or website. I have my clients fill out questionnaires so I have specific information needed to decide our brand strategy. We will also spend time talking about this as well as sharing photos so that I understand your style and vision. Then, once I have a draft, we will go through pre-determined revision rounds. This will give you the chance to make changes, request different colors, and air any concerns you have. I ask that all feedback is specific and in line with the strategy that we have set from the beginning. I guide all my clients on giving effective feedback. I want you to be honest and not hold back requests because you are afraid of asking for a change. It is my desire that you love the final product, and I will do everything I can to make sure that is the case. I have found that the thoughtful process I have curated draws out great results that my clients are happy with. My goal is to create something you love. I work to create a brand and
I already have a website/logo. Can’t I just tweak it? If your current branding and website aren’t attracting the right clients, small tweaks won’t create the transformation you’re looking for. A strategic overhaul ensures everything, from visuals to messaging, is aligned with your goals. The end result is ROI, and I can’t do that if I’m locked into something that isn’t working. That said, there are often elements of your old brand we can incorporate if they are in line with the strategy we create from the beginning.
Do you offer payment plans? Yes! I understand that cash flow is a real factor in business. My typical structure is that for each phase of the project, I ask for half of the project investment up front and half after before final files are delivered or a website is launched. This allows us both to be invested from the beginning, but for you not to have to worry about coming up with the full investment immediately. However, I am open to discussing a customized installment plan if you prefer so that you can move forward on getting an effective brand and website sooner and start the journey faster.
How long do these projects take? Each VIP phase can take as short as two weeks of prep, and the two-day intensive. However, we can map out the timeline to what makes sense for our schedules, the time you need to gather your assets and do your homework. It is also subject to my other client’s projects. I take a limited number of clients at a time on a first-come, first-served basis that is locked in with a deposit.
I’m too busy right now. Can I do this later? You’re busy because your business is growing, which is exactly why now is the right time. The longer you wait, the longer you’re leaving money on the table by not attracting the clients you truly want. But because I know you are busy, that’s exactly why I have structured my process as an intensive. I have designed my process to be streamlined and efficient, so you can get results without it dragging on for months. Instead of a drawn-out, back-and-forth project that takes months, I handle all the heavy lifting while you focus on your business. You’ll get a high-level, strategic brand and website in a focused timeline, so you can start seeing results faster.
