Alli Beck Design | Coeur D'Alene, ID | connect@allibeckdesign.com

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let's show your dream customers what you've got to offer

You're in business because you have something amazing and unique to offer the world. The problem is, the world doesn't know it yet.

You've pieced together your logo with a DIY internet app, and your cousin's boyfriend made your website because he made his own blog once. But that logo looks downright cheesy and you don't even know the password to your website, much less how to update photos and prices. (Or you do, but do you really want to?)

If you were constructing the building where you operate your business, would you use a robot to build one wall and an amateur friend to install the electrical? I hope not. 

If this is your story, that's ok! You've done what you needed to to put your dream out there up unto this point. You've taken risks and invested your all. Now is the time to take the next step.

Your brand is just as important as the four walls around you. Actually, it's more important because it has more influence on whether you draw customers in or confuse them. 

Your brand and the elements that make it up are an investment up front, but that investment will return many times what you put in after you've built a tribe of loyal followers and people actually know what you do. You are thinking: But I can't afford it! If you want your business to grow, you can't afford not to place your brand in the hands of a professional who understands the strategy involved in building a cohesive  image, style, and clear and consistent messaging. It's not enough to have a nice website - it needs to have a strategy. 

You didn't start a business so you then be a website designer or copy writer. But I did. 

I will help make your brand a worthy vehicle for sharing your skill and creativity with the world. Make the investment in your business because you and what you are building are worth it. 

life after working with alli beck design:

  • You will have more time to focus on what you love to do instead of worrying about your website or brand.

  • Customers will recognize who you are and what you do.

  • You will be proud of the brand you are showing the world.

  • You will have a better understanding of how to reach people through your online presence

  • You won't have to spend hours figuring out what file types, file sizes or other technical specs you need for social media, your print pieces and your website. 

  • You will be on your way to building a tribe of loyal customers and seeing your business grow.

a little about  me...

I started my career as a journalist, writing for a small daily newspaper in the Sierra foothills. I thought I would be a lifer. After taking another newspaper job in Napa, California, I came across a nonprofit that sends groups around the world to do missions work and was immediately intrigued. I ultimately got a job there.

 

That's where my passion for marketing began. I saw a need for this organization to rebrand. So with my boss's consent, I began the process of overhauling every aspect of the brand. It was complete trial and error. I learned a lot as I went, read a ton of marketing articles and did a lot of experimenting. But I also discovered a new passion.

 

I later moved into a writing graphic design position for a second nonprofit in the Pacific Northwest. It was another job where I learned as I went. Now I want to help businesses as they attempt to muddle through the hazy world of marketing. I love the creative process of bringing a brand to life.

 

When I'm not designing, I'm exploring the mountains of Idaho with my husband, Lance, through backpacking, hiking or mountain biking. We have a brand new baby girl who we like to take with us on our hikes. I have a weakness for cabs, chocolate, summer, flip flops and pretty fonts.   

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