Are your ready to set the foundation of an effective brand?
Get your 3 Pillars of Branding workbook
Are you confused about how to establish a brand that stands out from your competition?
Are you struggling to make your marketing cohesive?
Are you not sure who you should be talking to or what your message is?
Your brand is the difference between confusion and clarity for your dream client
So often when I ask clients about who their target market is, they say, "Everyone! I don't want to leave anyone out."
While the desire to be inclusive is good, it isn't helping anyone. There is a saying in marketing that goes, "If you sell to everyone, you sell to no one."
Selling to everyone just results in a watered down, vanilla presentation of who you are and what you do.
The truth is, there is a type of person who would benefit most from what you have to offer. They are the one with the problem that you solve. They are the perfect fit for your unique skills and abilities.
Focus on that person.
Chances are, in the process, you will attract other types of people, which is great. But if you don't sell to the person you are meant to serve, you won't capture their interest.
Your brand, you copy, the feel and style of your brand has to resonate with your ideal client. Otherwise, they won't know that you are the solution to their BIG problem.
In a very noisy world, you have to be clear to that person that you have a transformation in store for them and tell them what that transformation is.
That's why I am offering the 3 Pillars of Branding workbook. This workbook is designed to help you set the foundations of your brand. Work through each of the questions for your business related to each pillar of branding. Then stay tuned for more branding tips.
I’m Alli of Alli Beck Design, a brand stylist, graphic designer, web designer and copy writer based in Sandpoint, ID. I’ve helped many business owners like you design a website that not only looks good but has a strategy behind it.
At previous employers, I've been in your place before - wanting an effective website for the business. But I often had frustrating encounters with developers who made a website function but not something that actually looked good or worked to meet the goals I had at the time. That was part of what led me down the path to designing websites for others.
I made this quiz for business owners who are considering a website but are not sure what their first steps should be. It will help you figure out where you stand and then the results will guide you through the next steps best for you and your business.
Take it from other business owners like you ...
Mary Perler, Petz Connect
I started a new business and wanted a web-site to put myself out to the world. I had put one together, but my inexperience with pulling it all together resulted in a website that I was not happy with. Alli took over and the final product looks and sounds professional, and trustworthy which is important to me.
Alli was VERY easy to work with. She was accommodating and responded quickly to my questions or feedback. She is professional, yet approachable, creative and talented. I trusted her recommendations, which has resulted in a final product that I am very pleased with.
I have a website that I feel good about. It accurately represents who I am, and the services that I can provide.
Alli is experienced, and so easy to work with. She has many talents and I like her style :)
More from others who have gone before you
My experience with Alli Beck Design was wonderful! She explained everything so clearly and was very responsive. I can tell she really knows what she is doing. I would trust her eye and knowledge with my business advertising in the future.
Meagan Mylan Photography
The process of working with Alli was fun and easy! She is so great to work with and really took any of my suggestions seriously.
Alli is excellent with the written word. She is able to take rather vague requirements and turn them into a finished written piece. She is also very versatile. She has provided website content writing, press releases, blog posts, advertising copy, and more for our company. I highly recommend hiring Alli for your next project.