7X your traffic to your website in 90 days

A few months ago, I was looking through my website analytics and I noticed something. 

I saw a spike in traffic from an old Pinterest pin linked to a blog post. It was a post called “10 color palettes you can steal for your brand.”

This had been a fairly well-performing pin in the past, but suddenly it came alive. It would have been easy to see this spike, thank Pinterest for the bump, and move on.

Instead, I doubled down. Here is what I did:

1. Freshened up the old blog post

Now that I was getting new traffic, I wanted to make the most of that attention, so I went in and made some updates where needed. I added some fresh content, updated any old information, and tweaked the call to action to something more current. 

I had rebranded since I originally posted it, so these updates included a rebranded header graphic. 

Just making these updates alone caused a new rush of traffic. 

2. Made my freebie more prominent

This particular blog post has a freebie attached to it. 

So anyone who visits has the option of downloading the color palettes to save for later. The freebie includes the hex codes, to make it easier to grab the exact color. 

I made the call to action more noticeable, rebranded it, and added it to the blog twice with a header inviting people to “save this for later.” This means I am capturing a portion of the traffic and adding them to my email list. 

So not only are more people visiting my website, but if they sign up to get the freebie, they are now in a list of subscribers who get regular content from me. 

It’s a great way to continue to serve, nurture and build a relationship with these new visitors. They will then have more opportunities to return to my website as a subscriber.

Hopefully, some of them over time may sign up to be a client or purchase a website template. 

3. I updated the welcome sequence attached to the email

The emails that people originally received when downloading my color palettes were, well … cringe. So I went in and rewrote them. 

This sequence includes a delivery email, several more nurturing emails to help people get to know me, and an offer email. 

Changing up the emails gave me the opportunity to talk about my new website templates. I positioned them as a great next step now that you have your brand colors picked out. 

4. Created more pins like the high-performing pins

To do this, I went to ChatGPT and had it evaluate what about the original pin was creating the clicks to my site. Then I asked it to give me more ideas for blog posts in a similar style. 

I wrote those posts and created new pins to match, which I started pinning on Pinterest as well. The new pins didn’t quite catch on like the first one did yet, but sometimes it takes some time. And it did start layering new traffic on top of what was coming in from the old pin. 

5. To get a little meta, I wrote this blog post

So often you have wins in our business that never see the light of day. You just continue on working and moving forward. Since it is your area of expertise, it doesn’t always seem special or noteworthy. But it is to your ideal client. I have been guilty of overlooking these success stories in the past. 

Instead, what if you documented those wins in the area you work and share them with your audience? They serve as case studies that help others repeat the process you went through. 

Not only can I post it as a blog, but I can also share versions of this story on social media, to my email list and other places I market, which could also bring more traffic to my site that I haven’t seen yet. 

The traffic results

After making all of these changes, not only did the traffic continue, my monthly traffic increased by 7 times over the following 90 days. And I started to see new subscribers opting into my email list at a greater rate. 

The lesson in this isn’t necessarily to go out and create Pinterest pins to blog posts. (Although it might). It’s more about double down on what is working. 

The lessons

First, you need to look at your analytics. 

You can’t improve what you don’t measure. If I never looked at my website stats, I would have had no idea people were coming to it from this pin. 

Second, if you are noticing your traffic is coming from one source, do more of what is working and do it better. 

You don't have to overhaul everything. Sometimes it is about making tiny tweaks. Freshening up some content. Updating your calls to action. Adding a bit more information or refining a bit. Or just doing more of something.

Third, create a flywheel. 

Once you know how traffic is coming in, make sure you are directing it somewhere. Give people a next step to enter your world and stay there. 

It takes 12 encounters with a business for people to buy.

You can create those opportunities for people to make it much more likely that you will bump into them online. 

Need help with creating that flywheel with a refined brand and website as the foundation? Let’s talk. 

Book a call here. 

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