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  • Writer's pictureAlli Beck

It's time for your outer brand to match your inner brilliance



About two and a half years ago, my husband and I bought a fixer-upper. (Which is something I swore I would never do, but here I am).


Everyone we brought to look at it said the same thing: “Yeah, it needs a little facelift but it has amazing bones.”


This house was strong. Its structure had integrity. It just needed a little polishing.


So we undertook a project to repaint the walls, add new light figures, paint the cabinets and give it new flooring. It looks like a different house.


Now, its outsides match its inside.


Your brand might be a little like my house.


If you are like many other driven women service providers, you got your business up and running with passion, drive and a whole lot of hard work.

A few years in, you have evolved past the DIY brand you created when you started. The look and feel of your business doesn't fully capture your skill anymore.

You need a brand that reflects the excellence you provide your clients.​

But branding can feel like another rabbit hole that you don't have time to fall into.


I’ve got something exciting (and fun!) coming up to help you with this.

Join me for Brand your Brilliance, a 3-day event where we will create the visual inspiration for your brand style and choose colors that fit your vision for your business.


We will make your outer brand match your inner brilliance with decisiveness in three short sessions.

After the challenge, you can go on to polish up your online presence so your outside matches your inside and your dream clients recognize it.


In 30 minutes a day, you will:


  • Create a moodboard for your brand. This is a collection of photos that capture the visual style you are looking for.

  • Choose colors that appeal to your target market and convey the message you want to send using my method to avoid agonizing over them.

  • Walk away with the building blocks of your visual branding that will draw your dream clients


The result will be higher-paying and more consistent dream clients who recognize you from afar.


Here are the details:

When: March 15-17 at 1:30 PM Pacific/4:30 Eastern


If you are ready to elevate your brand, come join me! Together we can brand your brilliance.



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