How my client doubled her income after a brand and website launch
- Alli Beck
- Aug 29
- 4 min read
When you think about investing in your brand and website, it can feel like a nice-to-have rather than a true business growth strategy.
Many service providers wonder, “Will a new brand or website actually bring me more clients or more income?”
The short answer: yes. when it’s done strategically.
Today, I want to share the story of my client Katie, a reflexologist, who doubled her income in the second half of the year after her brand and website launch.
This case study will walk you through exactly what shifted in her business, what steps we took together, and how you can apply the same principles to grow your own service-based business.
The starting point: A growing business with DIY branding
When Katie first came to me, she already had a solid foundation. She had been running her reflexology business for three years and was gaining traction. Clients were coming in, her reputation was growing, and she was ready for the next level.
The challenge was, her branding and website weren’t keeping up with her growth.
She had a DIY website that was functional but lacked polish.
Her logo idea came from a Pinterest icon. It was generic, not distinctive.
Her online presence didn’t reflect the calming, professional experience clients felt in her studio.
She knew she needed something stronger to truly showcase the value of her services, but like many entrepreneurs, she was hesitant about making the investment.
Step 1: Building a strategic brand
Katie joined my group branding programs, where she walked step by step through my proven branding process. This wasn’t just about picking pretty colors or fonts.
It was about:
Identifying her brand personality
Creating a mood board that aligned with her vision
Selecting colors and visuals that conveyed “restful, relaxing, and peaceful”
Thinking strategically about how her brand would show up both online and in-person
Even while juggling kids at home during the summer, Katie pushed through the process, and the results were worth it.
When she started implementing her new brand in her studio, clients noticed immediately. They commented on how calming and peaceful the space felt, which matched exactly what Katie wanted to communicate.
Step 2: Investing in a professional website
A few months later, Katie realized that her website needed to match the new brand. At first, she hesitated. Like many entrepreneurs, she worried: What if I spend the money and it doesn’t work?
She tried to DIY again, but quickly found herself frustrated and wasting time. Finally, she decided to hand it over to me. That decision changed everything.
Together, we mapped out a website strategy that aligned with her goals:
Add another full day of appointments each week
Create a seamless online booking system
Attract new clients through Google search
Reflect her brand visually and strategically
Communicate that reflexology is more than just “a fancy foot massage.” It is a powerful, holistic practice for stress relief and chronic pain support
The new website was designed as more than just an online brochure. It became a client-booking machine.
The results: Doubling her income
Within months of launching, Katie texted me:
💬 “Alli, I just crunched the numbers and I doubled my income since launching my brand and website!”
Here’s what happened:
100% of her new clients were now coming through her website.
She added not just one, but two additional days of appointments each week.
Clients were finding her from other counties, and even out of state.
The additional income gave her the freedom to launch an online program she had dreamed about for years.
Even better, the professional brand and website gave her a confidence boost. She no longer felt like she had to “make excuses” for her business.
She was proud to share it, talk about it, and sell her services boldly.
Why Katie’s brand and website worked
So what made the difference? Here are the key factors behind Katie’s success:
She had a proven offer. Katie already had clients and traction. Her brand and website simply amplified what was working.
She went all in. Instead of piecemealing her brand and site, she invested in a full ecosystem that created consistency across every touchpoint.
She embraced strategy. Katie learned to see branding as more than a logo. She leaned into the strategy behind visuals, messaging, and website flow.
She treated branding as a growth lever. Rather than “frosting on the cake,” she saw branding and web design as essential to business growth.
She stayed consistent. Over the years since launch, Katie has stuck with her fonts, colors, and messaging, building recognition and momentum over time.
The bigger lesson for service providers ready for a new website launch
If you’re an established service provider with traction in your business, a strategic brand and website can be the difference between just booking enough clients and establishing yourself as the stand-out authority in your space.
It’s not about flashy design. It’s about:
Creating a cohesive online presence that builds trust
Making it easy for clients to find you and book with you
Positioning your business as credible, professional, and distinctive
Building confidence to market yourself boldly
Like Katie, you might feel hesitant. But the reality is, a brand and website are not just about aesthetics. They are about building a foundation that supports your revenue, your visibility, and your growth long-term.
Ready for your own transformation?
I’m currently booked out through October, but if you know your brand and website are holding you back, now is the time to take that next step.
Let’s talk about where your business is now, where you want it to go, and whether I can help you build the brand and website that gets you there.
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