Have you ever met someone at a Halloween party and then run into them later somewhere else? This happened to me, and I didn’t recognize the person at first since they looked completely different. It’s a little disorienting right?
If you don’t have a cohesive brand, this is what you are doing to potential customers: showing up in one costume one day, then in another the next. They might not recognize you.
When most service providers start a business, they piece together a logo and call it their brand.They share on social in a rainbow of colors. They market to everyone because they don’t want to leave anyone out.
The problem is, the people they are really meant to serve can’t recognize them when they do see them. Because every time they look and sound different.
Many businesses at the early stages think that branding is the cherry on top of the cake of their business. It’s not. It is the plate the cake sits on. It sets the foundation for which to build a business your dream clients will trust.
On Jan. 13 at 11 a.m. Pacific, I am holding my first ever Brand Podium Workshop. In this workshop, I will teach you how to build the podium from which you can speak to your dream client.
Here is what you will learn:
The three pillars of branding
How to use those pillars to set the foundation of your brand
How that foundation can bring about new growth and authority for your business.
For the past decade, I’ve worked with businesses and nonprofits to establish their unique brand. Now I’m opening all that I’ve learned in a new way for free.
Join me on Jan. 13 and step onto your podium .