When we are going somewhere, it helps to have a map. (or you know, Siri on GPS).
That's what I created this week during my rebrand.
The visual roadmap part of our brand should attract our target market, support our message and represent our brand personality. But how do you know what visual choices to make that do all that? That's what a moodboard helps us do.
It creates some guidelines that visually define your style and direction.
In my latest session, I showed you how I'm creating a moodboard for my brand and the role it will take in moving forward. It's part 3 in the Rebrand with Me series I'm hosting in my Facebook group.
Want to catch the replay? Click here.