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PROJECT OVERVIEW
CLIENT BIO
Katie Frantz of Simply Home is a home organizer in Coeur D'Alene, Idaho who specializes in functional done-for-you organization projects as well as a group program that helps participants learn to live a clutter-free, organized life.
VIBE
High-end, professional, simple and inviting
GOALS
Consistent projects with better-fit clients and growth of her online group program.
DELIVERABLES
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Brand strategy Document
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Position statement
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Moodboard
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Color Palette
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Fonts
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Logo
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Submark
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Custom Patterns
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Business Cards
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Stationary
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Website design
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Site Migration
The backstory
When Katie came to me, she was seeing great momentum in her home organization business, but she wanted more consistency in her projects and to scale up her growth. She was also digging into growing an online group program.
She sought a brand that positioned her as the high-end, luxury service to those who value organization and want to delegate it. At the time, her brand was cute - but it was missing the mark on the kind of client she wanted to attract. She was looking for a brand that looked high-end, professional, yet simple and inviting.
Katie had worked with a web designer in the past, but she ended up with a “basic” site. They didn’t see her vision and she ended up having to edit it herself after the project to make it more what she needed. So it felt like a waste of money.
Website & Brand Before
Bring on the transformation ...
BRANDING
Style Inspiration
The Branding Process
I created a moodboard that brought in those lux elements but kept it simple and welcoming. She loved the crisp, clean, airy vibe. A light blue bright in a relaxing feel, while cream, tan and black bumped up the lux factor.
I paired the classic serif of her logo for her title font with a clean and easy-to-read, relatable san serif. We added a script that looked like handwriting to give the overall font package a feminine and personal feel.
For her logo, simplicity was a key goal. By combining the element of a hanger and a roof in the icon, it said a lot about the idea of a simple home. Using a serif font brought in the classy, clean finish Katie was looking for.
We tied it together with classic subway tile, a geometric diamond, and linen patterns.
Logo
Brand guide
Typography
Business cards
WEBSITE
The Website Process
Katie’s existing website was a bit scattered and confusing, so the challenge was to streamline while still showcasing her range of offers - from her freebie to her mailing list to her group program to her done-for-you packages.
Our key goals were: Have people join her Tidy Tip Tuesday mailing list, sell her program for those who want to DIY, and encourage people to reach out for one of her three service packages.
The project included a long-form sales page for her program, a services page, about page, home page and an easy way for potential clients to reach out.
We worked to present clear levels of action steps from the home page branching out in the different directions based on the level a visitor might be coming in at.
Key Results
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New clients have been coming to her website from Google and Instagram and booking projects with her. Many comment on the look and professional vibe of the site.
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She loves her site and feels proud of it.
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Katie says her brand and website helps her stand out from the local competition.
Client Feedback
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"INCREDIBLY PROFESSIONAL, THOROUGH, AND KEEPS YOU RIGHT ON TRACK"
I am SO grateful I found Alli Beck Design to help me do a complete rebrand of my organization business and website. I wanted to find someone who would do a quality job, but also capture what I was envisioning and I found that with Alli!
She is incredibly professional, thorough, and keeps you right on track from start to finish. I was incredibly impressed by her talents and ability to work with me from creating a new logo, to targeting my ideal client, to my messaging, and finally with a completely new website. It was a lot of work, but Alli made the entire experience fun, exciting, and enjoyable.
I cannot recommend her enough to any business looking to rebrand, do a new website, or need any other services to spruce up their business. You won't be disappointed! Alli really is amazing and will make sure your end product is what you're wanting. Thank you again, Alli Beck Design! I am so happy with the end results!
Kaite Frantz, Simply Home
