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PROJECT OVERVIEW
CLIENT BIO
Lisa Jacobs of Imagine it Done is a professional home organizer in New York City who is passionate about helping her clients bring simplicity, order and function to their homes.
VIBE
Feminine, clean, simple, bringing together beauty and function
GOALS
My role with Imagine it Done has evolved over the years, but we have always sought to make Imagine it Done the premier home organizer in the New York area.
DELIVERABLES
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An affiliate shop for her website
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SEO
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Website redesign
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Blog writing
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Landing Pages
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Sales Pages
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Development of a low ticket offer
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Email and blog marketing
The backstory
Lisa is a long-time client who has been with me almost since I started my business. She and her team are powerhouses and have always been so receptive to my ideas. I first started working with her when she and her team wanted to add a shop on her site where her audience could shop products she recommends. That grew into helping her with SEO and email marketing.
A few years in, it became clear her original website wasn’t a good fit for her services or brand anymore. So I took on the task of overhauling her very large site.
Since then, we have created freebies, two digital offers that she sells, and countless blogs and emails. Together we have grown an engaged email list and seen her website traffic skyrocket.
We continue to work on SEO, marketing and blog and emails to her list, with the occasional marketing project.
Website Before
Bring on the transformation ...
WEBSITE
The Process
After a couple years of cobbling pieces of her old site together, it was exciting to take on a full revamp. She had rebranded previously and it was time to create a cohesive online experience. Lisa and her team have built an impressive following on Instagram, but we knew for her to really scale, her website needed to be her core marketing hub.
We wanted to retain her affiliate shop but adapt it to the new design. We also wanted each of her services to have it’s own page, but for potential clients to easily navigate between the options. We also had goals to continue to build her email list.
With this in mind, we created a site that is both attractive, but also a great source of revenue and traffic for Imagine it Done.
"I'm always so proud to say to people, 'Check out my website' because it's very user friendly and informational. And it tells the story of Imagine it Done from the beginning."
LISA JACOBS
IMAGINE IT DONE
Key Results
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Imagine it Done has grown exponentially since we began working together.
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Books a dozen or so high-ticket clients a month through her site and takes in dozens of inquiries.
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Tripled the website traffic - with more than half of it coming organically through Google searches.
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Went from ranking for 200 keywords to over 6,000
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Ranking on page one for the main keywords in her space
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Makes tens of thousands of dollars in affiliate income annually
Client Feedback
"YOU HAVE BEEN SUCH AN INTEGRAL DRIVING FORCE"
When we first met and began the reconstruction of this website I was a small yet mighty fish in an enormous pond. I had been growing the business at a slow and tolerable pace, learning as I go.
One thing I did learn for certain, was that a website was the calling card, the validation for a brand’s identity.
Alli Beck came along at the perfect time to take me into what I consider to be next level. Alli was the professor I knew I needed but did not know why.
Through her creative knowledge and deliberate education my jumbled collection of random, organized spaces, slowly developed into a mosaic of sensible stories, photos, and unique information that clearly told the story of my new brand that was here to stay and why.
Imagine it Done had a name and a business, but no methods or systems to attract clients and lead them to me. It was Alli’s keen marketing and aesthetics that taught me the power of SEO.
The growth of Imagine it Done is undoubtedly dependent on the efficiency and curation of our website. With Alli as the artist and director, Imagine it Done’s website is not only attracting thousands of visitors monthly, it is educating , directing and validating our success in the world of lifestyle and Home Organization
Alli you have been such an integral, driving force. Not only for your value as a website developer but also as a teacher educating me as I enter into an unknown world. The generation gap of starting business later in life and entering into an unknown world of technology left me with fear and hesitation. You are and were patient and considerate through the years.
All this combined is why we are still at it making our magic every day .
Lisa Jacobs, Imagine it Done
