• Alli Beck

BRAND REVEAL: Meagan Mylan Photography

Meagan Mylan is every designer's dream client. She knew what she wanted but trusted my expertise. She had great ideas as far as her vision for her brand but ultimately allowed me the freedom to be creative. This project was just plain fun.

Meagan is a talented Coeur d'Alene photographer who specializes in newborn and family photography. Her brand was a logo and a website a friend had helped her create years ago. She was ready to take her brand to the next level and make it more professional. She also wanted something that captured who she was.

When we met, Meagan mentioned the phrase she had on her Instagram profile was, "life behind the lens." That got me thinking about how real life can be messy, but it's in that mess that is also beauty. Meagan is good at capturing beautiful but real moments with her photography. I wanted her logo to reflect that.

The end result was based on the shape of an aperture that contains both clean and sharp lines, as well as messy ones. I used colors for Meagan's brand that aren't just favorites of hers, but reflect her personality - bold but feminine; striking mixed with soft. While I wanted to incorporate the fun and dynamic side of Meagan's personality, I needed to make sure the brand didn't clash with the soft airy photos she had on her website. It was a fine line to walk. Below is the result.

Brand Moodboard:

Brand Board:

Business card design

Facebook Cover photos:

Interested in having your own brand tailored to you and your business? Reach out and let's talk.

#brandreveal #photography #brandboard

Alli Beck Design | Coeur D'Alene, ID | connect@allibeckdesign.com

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