Are you ready for a full slate of dream clients you love serving?
If you are like many other driven women service providers, you probably started serving anyone and everyone.
Now that you've been in business awhile, you are starting realize that there are some clients who light you up, and some who, well, feel like a drag.
The experts all say to "nail your niche" and "find your target audience." But what does that mean and how do you do it?
Defining your target market is more than picking what magazines they read and what car they drive and calling it good. There are some simple things you may have never considered that will help you begin to call out and attract that perfect-fit client - the one you were born to serve.
Come join the challenge so that you can began to speak directly to your perfect-fit clients, attract them, grow your revenue and do more work that you love.
"I was wrestling with lack of inspiration and motivation to try another restart of my business. I knew I wanted to make changes but I wasn't sure where to begin. I had no coherent plan or idea of who my target market was or how to present myself in a genuine way that wouldn't be too-offbeat to attract clients.
Through (one of Alli's challenges), I finally got the courage (encouragement) to claim my unique brand and embrace what makes it different. More importantly, I now have tangible assets to put into action after being at a huge impasse for months."
Who are they?
Narrow in on the common qualities your dream clients have so you understand the group you are talking to.
In 30 minutes a day, you will ...
What do they believe?
Discover more about what personality traits, beliefs, ideals and values your ideal client has so that you can speak to them as if you were in their head.
What do they want?
Get specific about your ideal client's problems and pain points and the transformation you provide them so you can show up and talk about your offer with confidence.
Who is this for?
You are a driven woman service provider who has been in business for a bit and is gaining traction in your space with an offer you have sold. You may have recently made a pivot or are offering something new.
You are ready to start working with more clients who light you up and fewer who drain you.
You want to elevate your business to a new level and so you can make more money with fewer clients.
This process doesn't have to be agonizing. It can actually be fun.
My tried and true methods of defining your target market will give you more clarity about who they are, so you can make sure your messaging is resonating with the people you are best suited and most excited to serve.
I’m Alli of Alli Beck Design, a brand stylist and website designer based in Sandpoint, ID. I’m excited to invite you to the Clients Who Click Challenge.
When I started my branding and website design business, I served anyone and everyone. It led me to feeling pressure to know everything about every kind of business, having muddy messaging, and working with a lot of clients who were high maintenance.
When I got clear on my perfect-fit client, I began to attract more of them and my work felt fun again. It also dawned on me that defining your ideal client is a pivotal part of branding. I began to work that into my branding process for my clients and found they started getting better results as well.
Now I’ve created this challenge so you start attracting and serving more perfect fit clients too.
AS SEEN ON
Here are some words from other women I've served.
Martine Cousineau Pouliot
Streamlined with Martine
Loved it 🤩🤩🤩 Before the challenge, I was struggling with refining my branding and adjusting my color palette. I finally understand how to create a moodboard that will help me in the future when I want to uplevel my brand. It’s easy and gives you immediate results. Alli provides feedback and helps you navigate your challenge like you were having a 1:1 with her.
I loved this challenge! It was a fantastic layout, easy to follow and the homework was even fun for someone who isn't into that at all!
I've struggled to pin down a brand since I started my business. Alli really helped me think through the branding process - and I'm in love with what we came up with. It reflects my personality and my ideal client (plus, it's not boring!). I can't to work with Alli more in the future.
I am so excited about the clarity I have now. I also now have a giant to do list that will help me level up my website and other marketing. The difference is that now I have a solid foundation and a strategy.