Are you ready for a full slate of dream clients you love serving?
If you are like many other driven women service providers, you probably started serving anyone and everyone.
Now that you've been in business awhile, you are starting realize that there are some clients who light you up, and some who, well, feel like a drag.
The experts all say to "nail your niche" and "find your target audience." But what does that mean and how do you do it?
Defining your target market is more than picking what magazines they read and what car they drive and calling it good. There are some simple things you may have never considered that will help you begin to call out and attract that perfect-fit client - the one you were born to serve.
Come join the challenge so that you can began to speak directly to your perfect-fit clients, attract them, grow your revenue and do more work that you love.
I joined Alli's challenge to help me hone in on my messaging and my perfect fit client. I was stuck at the broad end of mompreneurs and she helped me strategize and think deeply about who I really want to work with and serve.
She explained each strategy piece so clearly that it was easy to understand and then come up with my own answers. And with her advice and edits, I can really see my brand coming together to attract my ideal audience.
Who are they?
Narrow in on the common qualities your dream clients have so you understand the group you are talking to.
In 30 minutes a day, you will ...
What do they believe?
Discover more about what personality traits, beliefs, ideals and values your ideal client has so that you can speak to them as if you were in their head.
What do they want?
Get specific about your ideal client's problems and pain points and the transformation you provide them so you can show up and talk about your offer with confidence.
Who is this for?
You are a driven woman service provider who has been in business for a bit and is gaining traction in your space with an offer you have sold. You may have recently made a pivot or are offering something new.
You are ready to start working with more clients who light you up and fewer who drain you.
You want to elevate your business to a new level and so you can make more money with fewer clients.
This process doesn't have to be agonizing. It can actually be fun.
My tried and true methods of defining your target market will give you more clarity about who they are, so you can make sure your messaging is resonating with the people you are best suited and most excited to serve.
I’m Alli of Alli Beck Design, a brand stylist and website designer based in Sandpoint, ID. I’m excited to invite you to the Clients Who Click Challenge.
When I started my branding and website design business, I served anyone and everyone. It led me to feeling pressure to know everything about every kind of business, having muddy messaging, and working with a lot of clients who were high maintenance.
When I got clear on my perfect-fit client, I began to attract more of them and my work felt fun again. It also dawned on me that defining your ideal client is a pivotal part of branding. I began to work that into my branding process for my clients and found they started getting better results as well.
Now I’ve created this challenge so you start attracting and serving more perfect fit clients too.
AS SEEN ON
Here are some words from other women I've served.
Amanda Jane Turner
Amanda Jane Coaching
The Clients that Click Challenge helped me see new things about my ideal clients. These new insights have already helped me to form some new content for my website that will help my copy be relevant to my ideal clients and know that I understand them and their needs.
I valued that the content of the challenge went deeper than expected. It was great to have another perspective and the feedback and questions you provided helped me see new things about my ideal client.
I was open to cater to 'all people' who can benefit from my service. Now I know to have a select audience in mind, my dream client, to streamline my message to.
It was great overview of the importance of knowing who your dream client is. Keep in mind to speak to your preferred market, and of course you may also attract others as well.
It hit me like a ton of bricks that I've been focussing on people who have no money to pay me, so I'm changing my thoughts about my target audience.